Brandon Bray
UI/UX Digital Designer
Portfolio
The Bradford-Hammacher Group
The largest part of my role as Senior Web Designer for The Bradford-Hammacher Group focuses on the management, development, integrity and stability of the 4 core websites: www.bradfordexchange.com, www.bradfordexchange.ca, www.ashtondrake.com, and www.hamiltoncollection.com.
Focus areas and projects included:
- Migrating the 4 core websites from separate desktop and mobile sites, to a responsive solution
- Rebranding and logo development for our primary brand, The Bradford Exchange
- Implementation of various A/B Split tests with goals of increasing conversion and site engagement, and reducing bounce rates
- Utilizing data points from the analytic team to make informed decisions on how to improve website UX
- Communication and coordination with Project Management Team, IT Development Team, and third-party vendors
- Lead and inform other designers on the team when major changes are implemented to the website in order to create a cohesive customer shopping experience
The Bradford-Hammacher Group
Additional areas of focus at The Bradford-Hammacher Group focus on digital advertising design including, but not limited to:
- Promotional Email Design
- On-site creative assets, such as site banners and other customer-driven messaging
- Provided art direction on several product-based photoshoots
Fenton High School, Freelance
Develop collateral on an ad-hoc basis. Jobs focused around a variety of mediums, including:
- Apparel Design
- Flyers, and Signage
- Billboards
Portrait of a Graduate, Freelance
Developed an infographic for a multi-district community initiative focused around developing youth into well-rounded citizens.